Strategy | Branding | Social Media
Opening up a new world of inspiration in plant food
As a family-run Irish food business, Plant-It have always known a thing or two about creating tasting food. But the brand undersold the food. To attract a growing number of plant curious consumers and open up new distribution channels we needed to revolutionise the brand. To become a beacon for excitement and inspiration. A celebration of plant food. (Honey Creative)
MY ROLE
During my work experience with Honey Creative, I was tasked with creating social media posts to advertise Plant-It’s food item’s. The posts needed to be bold in showing the quality and freshness of Plant-It’s products and the ability to invite the consumer in.
THE PLANT-IT FOOD CO.
APPROACH
When approaching the task the instructions were clear that the food had to be the hero, stand out and be the front and centre of each post.
Therefore to keep consistency with the packaging designs, I kept the same idea with each of the dishes jumping off the page and inviting the consumers in. Pairing each with an illustration behind to add some visual interest, this was removed later down the line to avoid distraction, before being shown to the client.
