Logo | Start up Company | Freelance work
Visually representing a new figure in the industry
HT Audio is a start up freelance audio technician company offering solutions for setting up sound equipment for live events.
The client has been surrounded by the industry their whole life, therefore knowing it inside and out.
They wanted a mark that would show they are reliable and experienced in the field, despite being a new business.
HT AUDIO
Moodboard and Initial Sketches
Final Concept
The logo for the company needed to look slick and have a representation of sound waves and wires.
The combination of the small icon and curved typeface, encourages a feel of stability and visual understanding of what the company do, but also the dependable and knowledgable side too.
Whilst the client liked many of the concepts shown, they wanted an icon that would show robustness to their business, a strong sense of reliability and an icon that wasn’t generic.
The Icon being a square gives that feel of stability and robustness, the curves represent wires and sound but also link to the idea of a sun rising. The client emphasised they want every one of their clients to see working with them as an opportunity to grow and is the beginning of an exciting journey between business and client.
Variations of the logo were created to work on all outputs.
Further outputs
Business cards – Simple, clean, linking to the clients need to be seen as reliable and sticking to the task.
Work van – for transporting equipment. Logo on the side to promote business.
Instagram – Showcasing the company’s skills and expertise. Selling themselves to the client.
Mug for employees – to be used at the office.
Hoodie, T-shirt and headset for employees to be noticeable and promote the business whilst on jobs.