Social Media | Sports team

Improving social media presence with aims to gain more exposure and following.

At the start of the season I took on the role of head of Social Media at Falkland Cricket Club. At the start of the season (April 2025) the page had 750 followers and graphics that were in need of a modern revamp.

I worked alongside one other who focused on engagement through reels and photos from the season, whilst I focused on creating graphics for team sheets, fixtures, results, team of the week, player of the match and many more.

The aim was to increase the following to over 1000 and engagement of posts to have reach of at least 750 accounts per post. We broke those numbers dramatically. Gaining over 2000 followers, currently sitting at 2675 and having an average of 1500 accounts reached per post.