Ht Audio

HT Audio is a start up freelance audio technician company offering solutions for setting up sound equipment for live events.

THE CHALLENGE

As a new start up in a crowded audio industry, the client wanted a brand that would embody experience and reliability whilst standing out amongst the other competitors.

MY ROLE

Led the development of the brand identity.

THE APPROACH

The aim was to create a brand mark that didn’t get lost within the standard industry norms. Looking at competitors there was a trend of wires, all using the same shapes and ideas.

Therefore the brand mark represents the values of the company, reliable, trustworthy and experienced, whilst incorporating the core of what the company do, building connecting through audio.

THE OUTCOME

The result is a flexible brand mark that works across all outputs.