Formula one – more than just drivers and cars.
Apex Magazine
Apex was developed as a magazine for both current and aspiring Formula One fans, shifting the focus from the drivers and cars to the circuits that define the sport.
THE CHALLENGE
Like with many sport magazines, Formula One focuses heavily on the current. Who the World Champion is, who the best drivers are, the best cars, constructors and yet very rarely focuses on what provides us with the racing, the tracks.
MY ROLE
University individual project.
THE APPROACH
The approach was simple, create a Formula One magazine that shifts the focus onto the tracks and the stories they hold. Looking at the history, the important figures, track walk throughs and the success achieved on the track. The editorial concept is built around two core messages: “Tales of the Track” and “For the Fans”, reinforcing the magazine’s focus on storytelling, accessibility and community.
THE OUTCOME
The result was a magazine for the true F1 fans, whose interest lies beyond the current. The design aims to create a distinctive, energetic publication that celebrates the visual culture of Formula One while giving the tracks themselves a stronger voice.
Covers
Each Apex issue is assigned one of four core colours: green, red, blue or pink. The palette was chosen to reflect the visual energy of Formula One while providing flexibility across colour, greyscale and duotone imagery.
The covers follow a consistent structure, featuring the Apex masthead, circuit imagery, edition number and location. Strong, recognisable imagery allows each circuit to be identified at a glance, while variations in colour and image treatment create distinction between issues.
The back cover continues the system with a simplified circuit layout, the “For the Fans” tagline and the previous ten race winners, combining editorial information with a strong graphic element.